Request for Proposals RFP 2022 Juab County Tourism Office Rebranding/Website/Marketing/PR and Media Buys/
Introduction:
Juab County Stretches from central Utah west to the Nevada border, boasting a rich history and
diverse recreation opportunities. Whether you are interested in rockhounding, mountain
biking, horseback riding, ATV riding, exploring old mining districts, camping or wildlife watching,
it can all be found in Juab County. Topography ranges from high forested mountains to salt
flats, and free-flowing sand dunes to desert flatlands. We have mile after mile of wide-open
space, with room to play and explore.
Destination assets:
• Nebo Loop Scenic By-way
• Little Sahara Recreation Area
• Yuba State Park
• Burraston Ponds
• Fish Springs Wildlife Refuge
• Pony Express Trail
• Topaz Mountain and The Topaz Mining
Adventure
• Deep Creek Mountains
• Juab County Demolition Derby and
County Fair Concert
• Mt Nebo
• Young Living Farm events: Lavender
Days, Fall Festival, Easter Extravaganza,
and Christmas in the Country
• Ute Stampede Rodeo and Xtreme Bulls
• Juab Extreme Racing
• Nationally sanctioned desert
motorcycle races
• Mountain West Motocross Park
• Mona Reservoir
• High Desert and Prospector OHV trail
systems
• Eureka historical mining town
• Levan Canyon
• Baker Hot Springs
• The Hive activity center
• Canyon Hills Golf course
• Nephi City Municipal Airport featuring
skydiving and gliding services.
More about Juab County:
Juab County is centrally located, along the I-15 corridor, and an hour away from downtown Salt
Lake City. Our County is a perfect fit for those who want to live in a small town and work in the
city. The convenient location makes it difficult to generate TRT dollars. Visitors come here to
enjoy our outdoor activities, use our resources, attend our events, and go home. Juab County
has become everyone’s backyard playground and we have recreationalists rather than tourists.
They visit our public lands and parks in self-contained trailers, and purchase food, gas, and
supplies before they leave home. Juab County sees little to no economic benefit.
With the onset of covid Juab County saw an increase in visitations to our public lands which
caused a huge strain on our EMS, Law Enforcement and Search and Rescue efforts. Visitors
discovered the beauty of Juab County, its diverse outdoor activities, and premiere events. On
holiday and event weekends our county can have an influx of 30,000 people. This is a big
problem for a county that normally has a population of 13,000 people. We realize we are at a
turning point and need to be prepared for what is to come. We need to entice people to stay in
our area and spend money here.
Since 1988 the Juab County marketing dollars and promotions have been under the direction of
the Juab Travel Council, a private LLC. On January 1st, 2022, Juab County hired a Tourism
Director and established a new TAB. Juab County is extremely excited for this fresh start. We
are eager to dive into the Tourism market and reap all the benefits it has to offer.
With the fresh start we are looking to make responsible decisions that will benefit our economy
and improve our resident’s quality of life. It is important to Juab County to attract visitors that
appreciate our culture, heritage, and values. We believe making our locals happy should be
a top priority and we want to take into consideration the impact our efforts will have on
them.
Important to our residents:
• Outdoor activities: hiking, fishing,
ATV riding, biking, boating, rock
hounding, swimming, paddle
boarding, camping, snowmobiling
etc.
• Nature
• Solitude
• Small town appeal
• Family
• Freedoms
• Ranching/Agriculture
• Sports
• Rodeo
• Mount Nebo Scenic Byway
• Derby
• County Fair
• Motorcycle Racing
• History/Heritage
• Pioneer
• Mining
• Hunting
Our Destination goals are to:
• Provide a better visitor experience and improve the quality of life for Juab County
residents.
• Improve the quality of visitors
• Extend average length of stay
• Disburse visitation throughout the county
• Disburse visitation throughout the calendar year.
Scope of work:
Rebranding, a new website, ongoing marketing, and creative services, as well as media planning and
buying. The agency selected will work closely with JCTB’s team on all aspects of marketing service needs
and requests. The agency’s responsibilities shall include, but not be limited to the following:
• Branding with style guide
• New Logo with tag lines
• Website creation and design based off new brand
• New visitor guide/print Visitor guide highlighting attractions, events, activities, map of area and
list of tourism related businesses. Visitor guide would have approximately 30 pages. Print
approximately 10,00 guides.
• Assist in writing funding proposals & reports (e.g., grant narratives, written and visual)
• Developing individual campaigns
• Copy for print and video script
• Billboard Design
• Set and measure success metrics related to branding, advertising, and marketing
• Manage social media including Facebook, Instagram, and Pinterest
• Photo & Video
• Newsletters
Media Buy
• Influencers
• Display ads
• Google and Facebook Ads – please provide agency cost for ad buys
• Print
• Marketing Automation
• Geo-targeting
• PPC
• SEO
Value ADD
• Anything we did not mention
BUDGET:
The estimated budget in the scope of work for the selected agency is anticipated to be between
$100,000 to $200,000 for the yearly budget. This amount may vary from year to year based on
grants received and, on the budget, recommended by the JCTB, contingent on approval by the
Juab County Commissioners. It will also increase based on the marketing efforts’ success in an
increase in Transient Room Tax. We recognize this will be a challenging budget initially but are
looking for the companies that are interested in not only the contract but the challenge and
opportunity to be in the grassroots effort of a newly expanding area.
QUALIFICATION OF BIDDERS:
• To be considered for award of this contract, the applicant must meet the following minimum
qualifications:
• The applicant must have five (5) years of experience in strategic marketing, media buying and
branding, specifically related to the hospitality, tourism, or the outdoor industry.
• Evidence of substantial knowledge and experience in developing plans, brands, and identities
with local government organizations.
• Proposal meets the needs of the client.
• Cost of Agency’s Proposal
Minimum Qualification:
Previous DMO/CVB Experience
Requirements with Submittal:
• Bio on Agency with a list of key personnel and point of contact
• List of destination clients currently representing as well as other clients
• Written Proposal for Juab County
• Cost breakdown (please include)
1. One time cost on branding/style guide, logo, website creation and design, and new
visitor guide.
2. Cost breakdown on other items: stand alone price vs. monthly retainer.
• References
Failure to submit cost or pricing data will result in your proposal being judged as nonresponsive and ineligible for contract award. Offeror must guarantee it is pricing for one year.
Closing date and time:
The Closing date and time for this sourcing event is June 29, 2022, 5 p.m. MST.
Proposal Submittal:
Send to the Juab County Administrator either by email or mail, see contact information below.
Length of Contract:
The contract(s) resulting from this RFP will be for Two (2) years with the option to renew each
year.
Procurement Rules:
Juab County will award a contract in reliance upon the information contained in proposals
submitted in response to the RFP. Juab County will be legally bound only when and if there is a
definitive signed agreement with the awarded contractor. It is important that any person who
signs a proposal or contract on behalf of a contractor’s organization certifies that he or she has
the authority to act. The successful Contractor who has their proposal accepted may be
required to answer further questions and provide further clarification of their proposal and
responses.
Receiving this RFP or responding to it does not entitle any entity to participate in services or
transactions resulting from or arising in connection with this RFP. Juab County shall have no
liability to any person or entity under or in connection with this RFP, unless and until Juab
County and such persons shall have executed and delivered a definitive written agreement.
No oral modifications or amendments to this RFP or any resulting contract shall be effective,
but such may be modified or amended by a written agreement signed by the parties. If it
becomes necessary to revise any part of this RFP, an addendum will be provided to all who
received an RFP
Anticipated Schedule:
The following is the anticipated schedule for this procurement. The County reserves the right to alter
these dates. All deadlines are prevailing (Daylight or Standard) Mountain Time.
DATES:
RFP Issued: June 8, 2022
RFP Submittal DUE DATE June 29, 2022,
5:00 p.m. MST
Presentations/Interviews July 5, 2022
Potential Award Date July 11, 2022
Signing of Contract September 1, 2022
Contact information:
Shanna Memmott
Director, Tourism
Juab County
4 S. Main
PO Box 71
Nephi, Utah 84648
Shannam@juabcounty.gov
(435) 610-0985
John Crippen
Juab County Administrator
160 N. Main St.
Nephi, Utah 84648
Johnc@juabcounty.gov
(435) 623-340
